A small, opinionated studio.
Sitio Labs was founded in Mumbai in 2024 by Jayesh Gaddam. Two practices live under one roof — Mati Studios for brand and UI/UX, Zerocode for AI-driven native-app engineering — and the studio is intentionally small.
Sitio is a Latin-derived word for site or place — the ground a thing stands on. The studio is named after the discipline of place-making: building things that belong somewhere, to someone, for a reason.
Mati Studios shapes the brand. Zerocode ships the software. Same room, same point of view: every brand we ship has been argued out of three bad ideas first.
We work small. Engagements run with the founder leading direction. We do not pitch, we do not run RFPs, and we do not write speculative work. If we take the project, we take it seriously.
Jayesh Gaddam
Founder
Jayesh leads the studio. Brand, product, engineering — direction sits in one room.
We argue you out of three
badideas first. We treat taste as a discipline, not a department. We refuse to ship the obvious — and we refuse to ship slowly.