A Mumbai-based AI venture studio that co-founds, builds, and owns products alongside you, design and engineering under one roof, AI-native from day one, built for India and the Gulf.
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Sitio LabsvsFreeman Clarke
AI venture studio · Fractional CTO / IT-leadership network
Freeman Clarke embeds a seasoned part-time technology leader in your business. Sitio Labs gives you the leadership and the team that ships. Here is when each fits.
Freeman Clarke is a UK-headquartered network (with US and Canada operations) of ~100 seasoned part-time and interim technology leaders, CTOs, CIOs, CISOs, who embed in a company's leadership team to guide strategy, governance, security, and delivery. They lead; they do not build the product.
Best for: You are an established mid-market business that needs seasoned, unbiased technology leadership part-time, and you already have (or will hire) the team to execute.
Side by side
| Sitio Labs | Freeman Clarke | |
|---|---|---|
| Model | CTO Partnership: we own the technology roadmap and the team that builds it | Retained fractional / interim technology leadership, a part-time senior executive |
| Alignment | Revenue share or equity kicker + retainer | Fee-only retainer |
| Who builds it | Our in-house design + engineering team, led by us | No build team, the fractional leader guides your existing or hired engineers |
| IP & ownership | Yours; ownership follows the agreed structure | N/A, advisory; your teams own their own work |
| Pricing | Retainer + equity / revenue share (CTO Partnership) | Not disclosed, quote on request |
| Market fluency | Bharat-native; India–Gulf corridor | UK / US mid-market focus; not India / Bharat-native |
Choose Sitio Labs if…
- You need leadership and a team that actually ships, not just guidance
- You want a technical partner with skin in the game, not a retainer
- You are an early-stage or AI-native venture building for India
Choose Freeman Clarke if…
- You are an established mid-market firm needing part-time senior IT leadership
- You already have an engineering team that needs steering, not building
- You want an independent, unbiased advisor on strategy and governance
The honest verdict
Freeman Clarke gives you a veteran part-time technology leader. Sitio Labs gives you the leadership and the team that ships, aligned by equity, and built for the Indian market. Our CTO Partnership is the closest match, with one difference: we build, not just advise.
Visit Freeman Clarke ↗Questions
Is Sitio Labs a fractional CTO service like Freeman Clarke?
Sitio Labs offers a CTO Partnership, which is close, but with a key difference. Freeman Clarke supplies a part-time leader who guides your team. Sitio Labs owns the technology roadmap and brings the design and engineering team that builds it, on equity-aligned terms.
Does a fractional CTO build the product?
Typically no. A fractional CTO like those in the Freeman Clarke network provides leadership, strategy, and governance, you still need a team to build. Sitio Labs combines both: technical leadership plus an in-house team that ships.
Think a studio is the right fit?
One conversation. Tell us the market and the problem, we'll tell you which model fits, or point you to a better option if it isn't us.