Four chapters. No theatrics.
The studio runs on a four-chapter cadence — Discovery, Direction, Build, Ship. Same rhythm for every engagement, regardless of size. The goal is to make the work boring to manage and exciting to look at.
Week 1 · Free
Discovery
Ninety minutes. We listen, push back, write you a brief — yours to keep, with no obligation.
- 190-min discovery call with Jayesh and the lead designer.
- 2Written brief delivered within 48 hours.
- 3No fee, no obligation. Either of us can walk.
- 4Sample brief shared on request.
Weeks 2–3 · 30%
Direction
Three conceptual routes — not three colour-variations. We argue for one.
- 1Three independent strategic + visual directions.
- 2A short presentation in person or on a call.
- 3You choose. We narrow. You sign off.
- 4Direction artifacts are yours regardless of whether you continue.
Weeks 3–8 · 50%
Build
Weekly review cadence. Figma + GitHub access. The work is yours from day one.
- 1Weekly review on Thursdays. 30 minutes, no theatre.
- 2Figma file and GitHub repo open to your team.
- 3Daily progress visible in a private Linear cycle.
- 4Engineering, design, and copy moving in lock-step.
Week 8 + · 20%
Ship
Launch kit, hand-off, and 30 days of post-launch quiet support.
- 1Public launch with assets, copy, and announcement collateral.
- 230-day post-launch support included — bugs, polish, documentation.
- 3Optional retainer for ongoing partnership.
- 4A short retro, written like a chapter, in your inbox.
Figma · Linear · Notion · Vercel · GitHub · Sanity · Resend · Cal.com
- One stakeholder. Decisions move at the speed of the slowest signer-off.
- Weekly availability. Thirty minutes on Thursdays. We come prepared.
- Timely feedback. Forty-eight hours on review cycles, max.
- A real brief. Or willingness to write one with us during Discovery.
Begin Chapter I.
Discovery is the same week. We reply within 24 hours.
Book a discovery call ↗